SWOT Analysis

Want to start or expand your firm?

Use our fillable PDF SWOT analysis tool to get started.  The SWOT analysis is a qualitative analysis tool which examines positive and negative effects independently from internal and external forces.  Generating a great SWOT analysis requires asking great questions and “peeling the onion” to get to the root of the issues.  The template includes several guiding questions for each box to get your started.

The Details

Examine your:

  • Strengths – these are positive factors under your control.
  • Weaknesses– these are negative factors under your control.
  • Opportunities– these are positive factors not under your control.
  • Threats – these are negative factors not under your control.

Each of these four qualities according to these categories:

  • Internal vs External Factors
  • Positive vs Negative Forces

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